Offer applies to select new 2026 RAM 1500 Big Horn/Lone Star models. $49,988 price includes dealer discounts and available incentives. Savings up to $14,000 off MSRP. 2.9% APR financing for 72 months available to well-qualified buyers through approved lenders. 10-Year/100,000-Mile Powertrain Warranty included on qualifying vehicles. Tax, title, license, and dealer fees extra. Subject to prior sale. See Columbia CDJR for full details.